Archive for March, 2007
Essence of Affiliate Communication: The Affiliate Newsletter
Friday, March 30th, 2007Affiliate programs are reliant on their affiliates to sell and pre-sell their products and services. Affiliates expect regular communication, open communication channels to contact their Affiliate Manager, and improvements from their affiliate program. Welcome the affiliate newsletter; an important document connecting affiliate programs with their affiliates worldwide.
The affiliate newsletter allows Affiliate Managers to [...]
Calculating the perfect affiliate CPA
Thursday, March 29th, 2007 Calculating the perfect affiliate CPA
Calculating a competitive CPA is an incredibly important part of any successful affiliate programme and yet it’s one of the first hurdles merchants fall at.
With more and more companies launching affiliate programmes, there is a huge amount of choice for affiliates, and if you expect them to promote your [...]
PPC Strategies to Recruit Affiliates
Thursday, March 29th, 2007Recruiting affiliates can be a challenging task for any Affiliate Manager. Affiliate Managers who want to expand their affiliate base need to evaluate their strategy for recruiting potential affiliates. The Internet is a massive dominion and it is difficult for Affiliate Managers to locate and target potential affiliates. Super Affiliate lists are [...]
Duplicate Content
Wednesday, March 28th, 2007Its been over a month since our website started being affected negatively by Google. In attempts to diagnose the cause of our Google rankings descent, we were able to determine there were definitely site errors needing attention. Broken links, missing URLs, and HTTP errors are now fixed and we have even created a new, [...]
Borders to Split Partnership with Amazon.com
Tuesday, March 27th, 2007Borders will be ending their strategic partnership with amazon.com after 6 years of partnership. Borders is interested in improving their financial position and climbing out of the red and into the black. Beginning in January 2008, Borders will open their own e-Commerce site where they will keep 100% of sales earned. The [...]
Affiliates . . . No Work, No Pay!
Tuesday, March 27th, 2007People who enter affiliate marketing should not rush into putting up a website. A smart affiliate marketer will grow their website and establish it in the online community. The first step is choosing a topic or theme for your website. An affiliate marketer should not be swayed by affiliate manager’s offers and develop their website [...]
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