Search Engine Optimization is very frustrating. You attempt to make your website better, add more content here, change some keywords there, add dome H1 tags and you expect it to make a difference. Well, it sure did for me, but a difference in the wrong direction. We were well placed with our two main keyterms on Google, 1st page sitting in the top 5. We make some changes to our site, not even to that page, and yet, www.denverfabrics.com plummets back to the . . . (gasp) . . . THIRD Page.

This is a pretty big deal for us because in the long term we are reliant on those keyterms and the massive amounts of traffic that Google used to send our way. Now we are in no man’s land, on the third page, hoping that something is going on with Google and that whatever it is they will forgive us and let us regain our old positions. My boss said he was having heart palpitations from all this waiting. He isn’t really having heart problems, but this has been a big blow to our company. As long as our keyterms aren’t ranking well our fabric competitors are taking more of the pie that we used to eat.

Today we made one more change, adding Alt tags to our pictures and labeling them. We have one final avenue that we are going to explore in the near future related to our backlinks, to try and clean them and optimize that area of our website as well. We also found out that we are moving offices in a month or so, and that is truly exciting!

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