Black Friday Sales 2012

Online directory submission can be an arduous and confusing task for any e-Commerce business. Companies need to find a way to get their name out on the Web in order to be successful in search engines (Google, Yahoo, MSN, etc.). Companies must submit their links to directories to increase their level of incoming links. Incoming link relevance is a part of Google’s algorithm for ranking websites in their SERP (Search Engine Page Results). There are three different methods that can be used when submitting links to an online directory and all three should be implemented and utilized for a successful link inclusion campaign. Directories offer three linking opportunities: Paid inclusion, free inclusion with reciprocal link, and free inclusion.

Business should do research before choosing their link strategy and the amount of paid links and free link submissions to online directories. An important measure businesses must be conscience of is Page Rank. Search engines value links with a high page rank and will reward websites with high-quality links. A strategy to avoid is submitting your website to a directory who promises to submit your website to thousands of directories and search engines. Google sees this practice as spamming and will penalize the website. Following SEO best practices is important when spreading your link throughout the Internet.

Paid inclusions in directories are an important piece of any link submission strategy. In most cases the better paid link submission directories contain strong Page Ranking. Directories that require payments have a wide audience assuring your company that a high amount of traffic is possible from the paid inclusion. The strongest paid directories will be ones within your business’ niche. Including your links in directories that are in your business’ focus area it will ensure that you are targeting your customers who visit your website. Researching paid submission directories and locating niche directories will give a business the highest ROI for their link inclusion campaign.

Strategies for link submission must include free directories as well as paid directories. Researching page rank of free link submission directories is important and submission should be restricted to sites with Page Rank 4 and higher. Free directory submission and link submission with reciprocal links should also be focused on niche directories. The goal is for you site to appeal to the highest percentage of people who view it as possible. Clearly the way to a higher conversion rate is to target your business towards people who have an interest in your company’s target.

Link submission to Web directories should contain an optimal amount of paid and free inclusions aimed at your business’ specific niche. Spreading your word is the name of the game. It is important that you respect the power of SERPs and include your links to strong partners and not Spam directories. It is better for a company to contain few strong links than thousands of weak unconcentrated links. Link submission in directories is a delicate process that must be properly researched and implemented to reap the practice’s full benefits.