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When is your Affiliate Program too Big?
By bfreedom | April 26, 2007
As an Affiliate Manager you have been on the recruiting trail for the last year. Your affiliate program has exploded from having 500 affiliates to 3000 affiliates. If you are a fortunate affiliate manager, you have 10% of that 3000 active, or 300 active affiliates. More than likely you only have 5% active for a whopping 150 active affiliates. Now it is the Affiliate Manager’s job to stop recruitment and begin motivation of your lot of inactive affiliates. As the Affiliate Manager you must yield to your own capabilities. Do you have anyone on staff to help out with the 2000+ inactives, and if not, can you handle the amount of affiliates on your own? An important aspect to analyze: theoretically, if you were to convert 100% of inactive affiliates to active affiliates, could your company support the sales they would bring in?
I believe an Affiliate Manager should recruit more affiliates than they can support because an affiliate program will never have 100% of their affiliates active. An Affiliate Manager should be hands on with their affiliates, something that is hard to accomplish when you spread yourself too thin. A word of advice, work on activating your current affiliates before you go seeking groups of new affiliates. That’s not to say you shouldn’t constantly be on the recruiting lookout, because you should, but searching for quality, difference making affiliates is where your search should be focused.
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Topics: Affiliate Marketing, Search Engine Optimization |
