
Software mogul Microsoft has paid $6 Billion in cash for the online Ad network. aQuantive is the parent company of Avenue A| Razorfish and they are good at what they do. Avenue A | Razorfish is one of the supreme ad agencies on the Internet adding brand value to brand recognition to create a new bond with current and potential customers. Interactive Marketing is the vehicle Avenue A | Razorfish uses to deliver their message, focused on personalizing communications with the customer. Atlas is owned by aQuantive as well, and they were the first ad agency to focus on Paid Advertising and its campaign management.