Affiliates often times forget or don’t know the power of SEO and how it can raise your website’s performance. This is good advice for anyone with a website that wants to promote and bring traffic. A press release in and of itself is easy to create, but optimizing it will bring targeted traffic. Here are the 5 most important steps to optimizing your press release.

1. Research Keywords – keywords are very important in getting you ranked in the search engine. Do your research and pick no more than 5 keywords for your press release

2. Keyword placement in press release – always use your main keyword in the title and as often as you can in the first 2 paragraphs without breaking up the flow of the release.

3. Create Solid Anchor-Text

4. Optimized Landing Page- the keywords in the press release will do no good unless your landing page is optimized for the same keywords.

5. Tagging Strategies - with Web 2.0 as strong as it is, you need to take advantage of the current state. Tags are enormously popular with sites such as Technorati and de.lic.ious, use them to draw more people to view your press release and your site