Local marketing can be a great way to attract targeted buyers to your affiliate site.  By doing some research and locating the most profitable cities, you can begin a local marketing campaign.  Optimizing your site for local searches is imperative along with a paid advertising campaign. 

For long term success affiliates need to optimize for the organic listings by gaining local links and effectively using keywords.  To create short term success a paid advertising campaign is necessary.  Through trial and error decide which keywords offer the best ROI and continue to improve your paid campaign. Landing pages must be well-designed, informative and a clean passageway from your site, to the merchant’s site to make their purchase.

Targeting local listings is valuable because you are harnessing customers who are in the mood to buy.  By targeting potential customers you are increasing your chances of a conversion, meaning more commissions for you.