Internet Retailer is holding their 2007 conference in San Jose from June- 4-7. Should be a great experience, lots of great speakers and presentations are planned and a ton of networking to be done. Sign up here and you can still get $100 of your conference pass.
Anyone else going to San Jose next week?
FireClick is an analytic program that works well with small companies. The tracking software allows your company to track every statistic you can imagine. A great feature is the report creator where you can create more than 100 customized reports. You can even schedule the reports you want and the program will create them.
The best thing about FireClick is the reports allow you to segment out your customers by allowing the user to compile as many reports as they would like. PPC tracking is also available for people who are running paid search engine campaigns. Of the top features of FireClick, these three are my favorite.
Dell has teamed up with Wal Mart Stores, Inc. to sell their computers. This is the first of any kind of relationship for Dell who previously directly sold their computers. Dell increased their supply chain performance over the last 5 years to a point where they became the Benchmark in the logistics world.
They are going to be throwing their supply chain out of whack now, or so it would seem, by partnering with another company to sell their products. Dell also stands to make a Lot of Money! Selling their products through Wal Mart is guaranteed to be successful with the lower priced computers and accessories. Time will tell if the higher priced computers will do well with the mega-retailer. The biggest change with this move will be the fact that you can pick up a Dell computer and use it the same day (you only used to be able to buy a ready to use Dell at Dell Stores). Accessibility of the computers is greater and I would expect to see more strategic arrangements in the near future.
A Best Web is an outstanding resource for anyone involved in affiliate marketing. The forum has been involved with Affiliate Marketing for over 5 years and the forum contains not only a wealth of information, but some great affiliate marketers as well.
The strongest aspect of A Best Web is the Affiliate “Merchant & Network Formsâ€. (more…)
Affiliates might see the list of affiliate networks and become overwhelmed. Wondering if it would be worth it to join more than one network. Many affiliates entering the game have heard of Commission Junction so that is who they register with, ignoring the rest of the networks.Â
eBay, Capitol One, Wall Street Journal
Sharper Image, NHL.com, wine.com
Target, AOL, Blockbuster
Share A Sale is the best run affiliate network. Offering a number of user friendly tools for both merchants and affiliates improves the affiliate marketing experience. Check out the “Make a Page†option for affiliates and the “create a widget†for merchants. The stats tracking is also superior to any of the other networks.
Technorati has gotten a face lift. I like the new site design, but the one thing that bums me out is that you can still see blog’s Authority, but no longer the ranking. I like the layout though, and here are some other changes:
Affiliates who market for Payless’ affiliate program will be happy to hear that Payless has just purchased Stride Rite for $800 million. This move is an effort by Payless to appeal to the shoe shopper willing to spend more money for higher quality shoes. Stride Rite operates 300 stores in the U.S. and is well known for their products. (more…)
Google has two basic search results. Their main results index and their supplemental index. People and businesses that use SEO on their sites are trying to climb to the top of the rankings in the main index. Nobody wants any part of their site relegated to Google’s supplemental index. Matt Cutts of Google says that the reason pages go to the supplemental index is because they do not carry a high enough Page Rank. I know this isn’t the complete truth coming from Matt Cutts because I have seen sites with great Page Rank sitting in the supplementals.
The biggest reason pages are sent to the supplemental index is because of duplicate content. It is understandable that Google would like to organize and show you only relevant results in their main results index. It still makes a lot of business and websites cringe to find that they have multiple pages in the supplemental index.
A lot of people say find the ratio of pages in regular index and in the supplemental index, and if the number is over half in the supplemental index then you need to make some changes. I personally feel that this is quite unnecessary. It is my feeling that you should be able to take a look at where you pages lie in Google and if you feel there are too many pages in the supplemental index, then delete some duplicate content. If you see a lot of pages in the supplemental but they wouldn’t do anything for you anyway, then don’t worry about it. Supplemental itself isn’t a negative term and it doesn’t have to be a negative area in Search Engines either. Use common sense when looking at your pages in Google’s indexes and don’t freak out if you see your pages in the supplemental rankings.
