BlockBuster Invests Heavily In the Internet
In 2006 BlockBuster cut 300 stores and in 2007 the number of delted stores will be close to 300. BlockBuster is investing heavily in their Internet movie rental subscription service claiming that the Internet, not brick and mortar stores, is the future for movie rentals.Â
BlockBuster still trails Netflix, who is the market leader in online movie rental subscriptions. However, their “Total Access” subscription service has increased store sales as well as Internet sales. Both Netflix and BlockBuster continue to spend a lot of money in advertising for their online programs, as well as continuing research and development.
What this means for Affiliates?
Netflix runs an Affiliate Program on Linkshare and BlockBuster’s is through Performics. As movie rentals become a service that can only be accessed through the Internet, Affiliates promoting Netflix and BlockBuster could do very well for themselves. The growth in the industry is still bordering on 40% and it doesn’t look like it will slow drastically in the near future.
Here are the details on BlockBuster’s Affiliate Program
Here are the details on Netflix’s Affiliate Program




