BlockBuster Invests Heavily In the Internet
In 2006 BlockBuster cut 300 stores and in 2007 the number of delted stores will be close to 300. BlockBuster is investing heavily in their Internet movie rental subscription service claiming that the Internet, not brick and mortar stores, is the future for movie rentals.Â
BlockBuster still trails Netflix, who is the market leader in online movie rental subscriptions. However, their “Total Access” subscription service has increased store sales as well as Internet sales. Both Netflix and BlockBuster continue to spend a lot of money in advertising for their online programs, as well as continuing research and development.
What this means for Affiliates?
Netflix runs an Affiliate Program on Linkshare and BlockBuster’s is through Performics. As movie rentals become a service that can only be accessed through the Internet, Affiliates promoting Netflix and BlockBuster could do very well for themselves. The growth in the industry is still bordering on 40% and it doesn’t look like it will slow drastically in the near future.
Here are the details on BlockBuster’s Affiliate Program
Here are the details on Netflix’s Affiliate Program
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Brian,
I haven’t had any experience with either of these affiliate programs. Have you personally promoted them, or do you just see an opportnuity. Just wondering. Thanks for the article.
I have promoted Netflix with good results . . . I definitely see a prolonged opportunity while each company tries to “One Up” each other.
[...] The company continues to invest heavily in Total Access as they cut the number of brick and mortar stores in the U.S. Total revenues fell 2.8%, but Total Access revenues grew by 128% in Quarter 2. Blockbuster memberships have grown tremendously since the second quarter of 2006, increasing by 2.2 million subscribers. Revenues and memberships continue to rise at a rapid pace offering tremendous opportunities for Affiliate Marketers. [...]