Companies using an Affiliate Program as part of their marketing strategy can expect that a well-run Affiliate Program will earn 10%-20% of gross sales.  Affiliate Marketing is a great way for a company to market to the masses across multiple mediums.  Affiliate Marketing allows a company to market their products/services on websites, blogs, Social Networks, Email, PPC, and many other ways that a company may not have the time or resources to advertise otherwise.  Affiliates are a good, cheap, yet lucrative addition to any company’s marketing strategy.