Web Content Management and Web Commerce Management are the most active areas in acquisitions for marketing technology through the first half of 2007.
Marketing service Companies were sold to investors for a total of $30.9 billion. Here are some of the major deals of 2007:
- Blackstone’s acquisition of Alliance Data for $7.9 billion
- Silver Lake and ValueAct Capital Partners’ acquisition of Acxiom for $2.8 billion
- Hellman & Friedman’s acquisition of Catalina Marketing for $1.7 billion
- Microsoft’s purchase of aQuantive for $5.7 billion
- Google’s purchase of DoubleClick from Hellman & Friedman for $3.1 billion
- Equifax’s purchase of TALX for $1.4 billion
- Informa’s acquisition of Datamonitor for $1 billion.
Yea, Acxiom was bought out by Silver Lake and Value Act Capital, after a brief opposition of that deal by MMI. The second largest shareholder in Acxiom (MMI) was opposed to this deal before, but decided to let it happen. Check out the connections between all these companies I found here ..http://www.newsvisual.com/newsvisual/2007/08/acxiom-buyout-l.html