A question from a reader on Friday.
Q: What percentage of Gross Revenues should come from my Affiliate Program?
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It depends on the kind of company and the products they sell. An effective Affiliate Program can expect to generate between 15% – 20% of gross revenues. If your company has just introduced an Affiliate Program to your marketing strategy begin setting goals and tracking them religiously.Don’t be afraid to think outside the box and always continue to grow your Affiliate Program.
I would also add. Reward top selling affiliates. Make them feel special and they will be less likely to move on to a higher paying merchant.
BeachBum