aQuantive was purchased for $6 billion, and with that price tag you would assume that MicroSoft has some major plans for the online advertising giant. Former CEO of aQuantive, Brian McAndrews is now the head of the Advertising department for MicroSoft.

McAndrews team consisting of 2600 former aQuantive employees, plus 400 MicroSoft employees will run the Advertising department. Their responsibility is to build out and market all Microsoft ad platforms, including Atlas, AvenueA/Razorfish, DRIVEpm, adCenter, ADECN and in-game advertiser Massive.

Brian McAndrews, head of MicroSoft’s online Advertising division had this to say on the work that lies ahead:

“So we have work to do,” McAndrews said. “But I think we now have both the people assets — combining what Microsoft brings to the party and what aQuantive does — and the technology assets to really be a formidable force.”