Black Friday Sales 2012

Sharper Image may not be doing well financially but they are back online.  Sharper Image is using their Affiliates to drive online traffic to their stores. They are currently offering a number of specials right now to entice Affiliate to market Sharper Image and to attract customers with their bottom floor pricing.

Sharper Image’s Program is run through Pepperjam’s Affiliate Network and has no discernible Affiliate Manager, but rather an Affiliate Team.  I feel this is hurting their program.  While it is smart of them to send out monthly newsletters and to offer tools to Affiliates, I feel they are not managing their program effectively.  They never offer Affiliate any bonuses or incentives since I have joined their programs, and I feel as though most of the coupons that are offered aren’t “Exclusive to Affiliates”.  It seems like every month that they send out their Affiliate Newsletter they are just copying their mass email newsletter and sending it to Affiliates as well.

Clearly they do organize and piece together the newsletter and offer the creative sections, which I do like.  However, the newsletter is weak and doesn’t ever really address their Affiliates.  Other than tools offered by Sharper Image’s Affiliate Team, they seem to be lacking in effort and originality.  I do recommend signing up for their program as they do have some products that are fun to market.