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When Affiliate Managers Clash with Affiliates

Affiliate Managers generally don’t have too many problems with their Affiliates as long as their Affiliate program’s rules and regulations are spelled out clearly. The exception to this rule is when an Affiliate program is registered through two or more networks, causing double Affiliate commissions. In my opinion it is not advisable for an Affiliate Program to join more than one network unless they need to extend their reach and they can handle the conflicts that arise from this action.

For most Affiliate Managers, chances of conflict are reduced greatly if you provide Affiliates with your Program rules, regulations and restrictions. In my experience the main problems that Affiliate Managers have to deal with is different forms of fraud. Whether it be an Affiliate spamming or an Affiliate bidding on restricted keywords or trademarks. The best way to handle it is to contact the Affiliate directly, give them a warning and a second chance. If they continue to operate in a false manner, then they should be dropped like a rock. Terminate the Affiliate from your Program and contact the Affiliate Network and let them know what happened. By contacting the Affiliate Network you are giving them a head’s up on the Affiliate with unsavory practices and if any other programs have the same troubles with that Affiliate, then the network can ban them permanently.

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