Black Friday Sales 2012

As their 2nd Quarter earnings were released, their stock prices fell accordingly. Sharper Image’s headquarters claims there is nothing to worry about and to expect a turnaround soon. Good news for current and potential Affiliates marketing Sharper Image.

In an effort to cut costs and increase ROI, Sharper Image has cut a distribution center out of their supply chain. They claim that once some stability is reached within the company, consumers will see more aggressive campaigns coming from Sharper Image in hopes of restoring their glory days.

I am very skeptical of this turnaround. I haven’t seen anything from Sharper Image to make me feel differently. Weak products, advertising, and innovation plague the once powerful electronics retailer. Stay tuned for the saga that is Sharper Image.