Anti-trust claims are still being flung all over the Internet, MicroSoft is slandering Google’s name at every turn, and now the Senate has some questions they want answered.
Google will become a monster in the online advertising industry with their merger with DoubleClick. With Google’s stash of personal information and DoubleClick’s ad-serving capabilities, Google is sure to dominate the online advertising landscape for some time to come. However, with the furious growth of the online advertising industry, it is only a matter of time before someone outsmarts the almighty Google.
The FTC will approve the Google-DoubleClick merger because they aren’t doing anything illegal. Especially coming off the heals of the MicroSoft-aQuantive deal, MicroSoft sure is one to bitch and complain. Both companies are monsters and are trying their best to take over as much real estate on the Internet as possible.