Black Friday Sales 2012

Google is defending themselves in court saying that the deal between Google and DoubleClick (for $3.1 Billion) will increase competition in the online advertising industry.  They also refer to the deal which was completed earlier in the summer, in which MicroSoft bought aQuantive for $6 billion and no one made this big of a fuss over that deal.

One of the big problems that MicroSoft is claiming with the Google, DoubleClick Deal is that there is a major consumer privacy issue.  Between Google and DoubleClick, they have the world’s largest database of personal information.  This personal information will fuel ad delivery and ad placement models offered through the new Google/DoubleClick service.  MicroSoft claims that this deal will do a dis-service to consumers, advertisers and publishers.