This is a question that has been hotly debated in past, but what do you think?

I ran across a site today that is clearly an online retailer, with their own affiliate program, and yet, they have a page with about 15 Affiliate links.  Not only that, but they have masked their links to funnel sites that re-direct to the merchant’s site.  And on top of everything else, the Affiliate sites aren’t even remotely related to the retailer’s website. They make it possible for other Affiliate marketers to lose sales because they are wildly promoting other sites under false pretenses.

I won’t reveal this retailer, as I personally won’t stoop down to their level, but the fact is that this retailer seemingly makes plenty of money off of sales and advertising, and the fact they hide Affiliate links sickens me.

So I ask you, do you think it is ethical for retailers with Affiliate programs to promote someone else’s Affiliate program?