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Target to Bloggers – You’re Unimportant
By admin | January 28, 2008
An interesting article in the New York Times details an interesting statement from Target. Target claims they do not participate in new media channels.
Target’s response came forward because a blog, ShapingYouth.org, emailed them about a particular disrespectful ad. Target’s response implied that bloggers mean nothing to Target and essentially ignored.
It is interesting that a company as big as Target and with as much web presence as they have would make a statement alienating a decent portion of participants of the Internet. Also, since Target has an Affiliate Program, there are probably a number of bloggers marketing Target.
This was an irresponsible move by Target, and a spokesperson from target realized their mistake and gave the following “PC” answer, “We do not work with bloggers currently,” “But we have made exceptions,” Ms. von Walter said. “And we are reviewing the policy and may adjust it.”
I doubt Target will be changing their stance on bloggers anytime soon, and they aren’t removing the ad either.
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Topics: Affiliate Marketing |
