Advertising
Advertising to Become 25% of MicroSoft’s Business
Sunday, October 7th, 2007Everyone knows of MicroSoft purchasing aQuantive for $6 billion earlier in the summer. The move foreshadows MicroSoft’s newest direction online. MicroSoft says the move to buy aQuantive is not a fluke, and to expect online advertising to become a major player in their overall business strategy. Expect 25% of MicroSoft’s business functions to [...]
Online Advertising Revenue up 27%
Thursday, October 4th, 2007Online advertising is up 27% with revenues of over $10 billion in the first half of 2007. Search Marketing Accounted for $4.1 billion of all online advertising revenue. Rich media and video ads accounted for over $3 billion of online advertising revenue.
Expect the numbers to rise further as we approach the busiest time of the [...]
Microsoft Buys Shopping Portal Jellyfish.com
Tuesday, October 2nd, 2007Microsoft makes the newest purchase of the summer. They snatched up the shopping portal, Jellyfish.com. Jellyfish.com takes part of their profit from advertisers and offers rebates to its customers on the products they purchase.
Jellyfish.com will support Microsoft’s Live Search, just as Yahoo has Yahoo Shopping, and Google has its own version of Pay per action. [...]
Google says DoubleClick Deal Increases Advertising Competition
Thursday, September 27th, 2007Google is defending themselves in court saying that the deal between Google and DoubleClick (for $3.1 Billion) will increase competition in the online advertising industry. They also refer to the deal which was completed earlier in the summer, in which MicroSoft bought aQuantive for $6 billion and no one made this big of a fuss [...]
Online Advertising Spending is Up … Anyone Surprised?
Friday, September 21st, 2007Online advertising continues to grow through the first 6 months of 2007. Spending is up almost 25% in the online sector. This number will continue to grow, especially as Mobile advertising increases. The question is … is this a surprising number, and can the growth of online advertising sustain itself.
Amazon’s ClickRiver PPC Contextual Ads Offered to Publishers
Monday, September 10th, 2007Amazon, Inc. has been using ClickRiver PPC contextual advertising for their search results since 2006. Thus far it has been a big hit, offering a high ROI to advertisers when compared to Google Adsense and Yahoo Publisher Network.
ClickRiver Pay per Click ads will be offered to Publishers on a limited basis until testing is completed. [...]
