My Top 5 PPC Engines for Affiliate Success
- Yahoo/Overture
- Google Adwords
- Business.com
- Microsoft Adcenter
- Ask.com
Dependant on Google?
I received a question from a commenter asking about Denver Fabric’s struggle in Google since making page updates 5 months ago. Just to preface, we lost our two main keywords in Google rankings, each falling back from the 1st page to the 80th page.
Here is the question:
Just wanted to know how everything worked out with your company when you lost your positions with Google? (more…)
Affiliate Pay per Click
A hot topic in Affiliate Marketing has been PPC policies of merchants and how their decisions affect their Affiliates. Many Affiliate Programs allow PPC bidding on their brand. Some merchants restrict Affiliate bidding to everything but their Trademark. Affiliate Networks require merchants to set their own PPC Bidding Policies. Even with policies in place, conflicts between merchant and affiliate over PPC practices are common.
Adwords Placement Performance Reports
Google is finally giving advertisers some feedback from ads appearing in their content network. The change made by Google was in response to an overwhelming amount of advertisers complaining about the lack of reporting in the content network.
