Affiliate Manager
Affiliates … Do you Read Merchant’s Newsletters
Wednesday, October 3rd, 2007One of the best and most effective ways for an Affiliate Manager to keep in touch with their Affiliates is to send out an Affiliate Newsletter at least once a month. Affiliate newsletters allow the Affiliate program to share their thoughts, program news, and broad Affiliate support and tools with their Affiliate database.
I ask [...]
Affiliate Manager Responsibilities
Monday, October 1st, 2007I receive the this question all the time. What are the responsibilities of an Affiliate Manager?
Recruiting new Affiliates
Motivation of Affiliates
Building Affiliate relationships
Creating Affiliate promotions and incentives
Supporting Affiliates, whether it be technical support or any other advice that is asked
Improving the Affiliate program and keeping Affiliates aware of changes
Keeping an open line of communication with [...]
Internet Retailer’s Affiliate Marketing Article: Can you Have too Many Affiliates?
Saturday, September 29th, 2007In this month’s issue of Internet Retailer, they dive into a common Affiliate Marketing issue. Can an Affiliate Program have too many affiliates?
While presenting both sides of this issue, they show how some affiliate programs and networks say it isn’t worth working with Affiliates who have been inactive for over 6 months. It [...]
Affiliate Marketing Merchants Survey from E-consultancy
Wednesday, September 26th, 2007
E-consultancy is an online publisher of best practice internet marketing reports, research and how-to guides. E-consultancy, named Publisher of the Year at the 2006 AOP Awards, also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers. More than 700 E-consultancy users responded to the research email.
The merchants [...]
Consulting for Your Affiliate Program
Wednesday, August 29th, 2007Companies oftentimes find it difficult to design, implement and maintain their Affiliate Programs. There are many instances where you will see companies outsourcing their Affiliate Program to consultants and Outsourced Project Managers (OPM’s).
This is an area of Affiliate Marketing and Affiliate Management that interests me greatly. Many of Outsourced Project Managers work remotely and take [...]
Tis the Season to Optimize your Christmas Site
Wednesday, August 29th, 2007Affiliates who want to make money during the busy holiday season had better get an action plan in place because time is of the essence.
By now you should have an idea of what you want to market and to who you are looking to market towards. Site design and site optimization should be your [...]
