Affiliate Programs
Affiliates Appreciate Phone Tracking
Tuesday, September 4th, 2007Phone tracking for Affiliate sales is not an all too common practice for merchants presently. It isn’t necessarily difficult to implement, it just requires a script added to the merchant’s site. The biggest hurdle is getting the phone representatives to ask for the code from customer. You can also set up an exclusive “800 number” [...]
Affiliate Marketing Education
Friday, August 31st, 2007Affiliate Marketing is a very simple concept, however, setting up a successful Affiliate site can be difficult for people who have never designed a website. Where are the best places and what are the best resources for learning more about Affiliate Marketing?
The Internet of course.
There is a wealth of knowledge just a few keywords away [...]
Consulting for Your Affiliate Program
Wednesday, August 29th, 2007Companies oftentimes find it difficult to design, implement and maintain their Affiliate Programs. There are many instances where you will see companies outsourcing their Affiliate Program to consultants and Outsourced Project Managers (OPM’s).
This is an area of Affiliate Marketing and Affiliate Management that interests me greatly. Many of Outsourced Project Managers work remotely and take [...]
When Affiliate Managers Clash with Affiliates
Monday, August 27th, 2007Affiliate Managers generally don’t have too many problems with their Affiliates as long as their Affiliate program’s rules and regulations are spelled out clearly. The exception to this rule is when an Affiliate program is registered through two or more networks, causing double Affiliate commissions. In my opinion it is not advisable for [...]
Sharper Image Affiliate Program Update
Saturday, August 25th, 2007Sharper Image may not be doing well financially but they are still doing all they can to try and get people to visit their stores online and offline. Sharper Image is using their Affiliates to drive online traffic to their stores. They are currently offering a number of specials right now to entice Affiliate [...]
Choice of Affiliate Networks for Merchants and Affiliates
Thursday, August 23rd, 2007Each major Affiliate Network has something different to offer both Merchants and Affiliates. In this article I will discuss the strengths and weaknesses of three of the major four Affiliate Networks: Commission Junction, LinkShare, and Share a Sale.
Commission Junction (Merchants)
Merchant Pros
Ease of Recruiting - large number of Affiliates associated with CJ makes the [...]
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