The Macys One Dale Sale on March 21, 2009 is offering up some great online deals during a time when online sales are scarce. Items storewide in Macys will be marked down during the 2009 Macys One Day Sale. Macys Doorbuster Sales will be starting first thing in the morning with some incredible deals on products across all departments within Macys. The Doorbuster sales products are only available while in stock.

The Macys One Day Sale will be held both online and in stores, however, there will be more Doorbuster items and sales items throughout the day available at Macys.com online. I can tell you that the featured savings categories for Macys One Day Sale and Macys 2009 Doorbuster Sales will be in apparel, home products, and now is a great time to purchase items off people’s registries if you have a wedding to go to in the near future. Check out Macys One Day Sale, as well as earlybird specials at Macys 2009 Doorbuster Sale.

Microsoft makes the newest purchase of the summer.  They snatched up the shopping portal, Jellyfish.com.  Jellyfish.com takes part of their profit from advertisers and offers rebates to its customers on the products they purchase.

Jellyfish.com will support Microsoft’s Live Search, just as Yahoo has Yahoo Shopping, and Google has its own version of Pay per action.  No financial terms were disclosed.

I thought it would be fun to go over a history of Google lawsuits. Google has been in business since September of 1998 and has grown into an immense virtual being. What I like to call the “Google Monster”, primed and ready to take over the world, one computer at a time.

Throughout their history they have broken down barriers and innovated beyond anyone’s wildest beliefs. You cannot grow as fast and as enormous as Google without stepping on people’s and company’s toes. The Google Monster has done wonderful things for the Internet and for Internet Marketing. However, companies that take risks are sure to get caught in the legal net every once in a while. Below is the first part of a list of important Google Lawsuits, starting with Google Adword Lawsuits. Something to keep in mind as you read these trademark lawsuits … Google has not lost a single lawsuit case in the United States, however, they have suffered defeats in Europe, prompting trademark bidding guidelines to change in Europe in favor of the company owning the trademark.

• American Blind and WallPaper Factory, Inc sues Google because of other companies bidding on their trademarked name in Search Engine Results. The first of multiple lawsuits against Google’s Adwords has been settled recently for No monetary value, and Google chose not to change trademark guidelines upon this decision.




• The State of Utah vs. Google – this lawsuit ended up creating a law in Utah titled “Trademark Protection Act” says that companies in Utah cannot bid on trademarked names within their database. The law was created to protect companies and to strengthen brand names and brand recognition.
• American Airlines vs. Google – another Adwords case centered around bidding on American Airlines’ trademark. The most recent of Adwords’ trademark lawsuits. Experts believe this was a bad decision on American Airlines’ part and that they have no chance of winning this case.

The next installment of Google lawsuits will feature lawsuits that the company has lost, most of which have been in the spotlight. Included will be Google/YouTube vs. Viacom, as well as a high profile click fraud case.

Google and Intel are in the bidding war for sure, and Apple is strongly considering joining the fray for the 700MHz spectrum auction. The reason this is a big deal is because there is a limited amount of prime spectrum remaining, and whoever wins the contract will have the chance to offer premium wireless broadband services.

Apple is still not committed to joining in the auction, but if they do, consider it a huge boost for the iPhone. I find it somewhat hard to believe that they would go behind AT&T’s back when they already have a great revenue sharing plan with AT&T. While Apple doesn’t have any real experience in the spectrum market, it could prove to be a valuable move strategically for Apple as they prepare themselves for the future. It is also likely that this would be the only chance they would have to snag some valuable prime spectrum real estate.

The FCC plans to auction off the 700 MHz spectrum some time next year.

MSNBC ran an article last night stating that online retail growth is reaching its plateau, and by 2010 companies can expect to see growth cool off. According to their research and research from Jupiter Research, people who are already buying online will continue to do so, while those who haven’t adopted online buying habits won’t buy online in the future.

Part of the issue with people who haven’t adopted online buying habits is that they don’t trust buying products/services online. In my opinion, this isn’t a reason why people won’t buy online in the future, but rather an opportunity for marketers to persuade those customers to try purchasing online. Plus, as kids grow up they will buy online, and so will their children. The world is becoming more interconnected every day and it is up to marketers to provide people with a positive online shopping experience.

While I do believe that this huge growth spurt will slow down, I don’t see it plateauing for many years to come. Online retail spending is only 9% of overall retail spending. To me, as a marketer, that number offers huge potential to the online retail sector. Just like the people who say Affiliate Marketing is dying, I think you are wrong. With clever minds and smart marketing tactics there is always room for growth. In no way do I feel that online retail spending has hit its cap.

Blue Lithium is known for their Behavioral Targeting technology and you can expect Yahoo to use and abuse Blue Lithium’s capabilities.   The goal of this acquisition is for Yahoo to expand their global reach across ad networks.

The combined network of Yahoo and Blue Lithium allows advertisers to buy large, targeted segments of users who have demonstrated interests or certain behaviors while surfing the network.  Yahoo paid $300 million for the graphic ad company in the hopes that they can keep up with Google and Microsoft’s purchases earlier this summer.