Affiliate Marketing Merchants Survey from E-consultancy
E-consultancy is an online publisher of best practice internet marketing reports, research and how-to guides. E-consultancy, named Publisher of the Year at the 2006 AOP Awards, also publishes buyer’s guides and has a directory of 100,000+ third party internet marketing white papers. More than 700 E-consultancy users responded to the research email.
The merchants that responded to the email came from a wide variety of industries, including financial, retail, and travel. The findings of this survey address Affiliate Marketing conditions in the UK, and while there may be some differences between Affiliate Marketing in the U.S. and the UK, but this report does give a picture of the Affiliate Marketing industry in the US and the UK. But do keep in mind these numbers portrayed are in respect to the UK.
- 67% of responding merchants have increased sales from 2 years ago.
- 78% of responding merchants are spending more money on their Affiliate Marketing campaigns then they were 2 years ago.
- 78% of responding merchants also said they will spend more money on Affiliate Marketing in the future.
- 50% of responding merchants will add to their Affiliate management team
- 95% of Merchants say that Affiliate Marketing is the most cost-effective way to attract new customers … Email marketing and Paid Search Marketing trailed in this respect. (more…)

